Why is TigerLady positioned as a product for women, when violence and assault are universal problems?

We fully recognize that TigerLady is a terrific product for anyone who feels they would benefit from a boost of quiet confidence in their daily life. However, the United States Department of Justice reports that 3 million men and 19 million women have experienced some sort of sexual assault. With this level of inequity, we think it's time to shift the balance of power.